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Flood damage

Even “harmless” water can be a shine stealer. That’s because too much moisture swells the hair shaft and causes the cuticle to buckle. The more frequently you wet your hair, the less shine you’re likely to have.

Shampoo scrubbing

Scrubbing bubbles seem cute but that rub-a-dub-dub lifts the cuticle even more. Using a conditioning shampoo can help because the hair shafts won’t snag against each other when you’re lathering up.

Careless underconditioning

OK, we don’t all need to condition every time we wash our hair. But if your hair is dry to begin with, it’s much more likely to be damaged during and after styling if you skip conditioner. You’re just giving shine away!

Death by towel-drying

So now your hair is wet. What do you do? Blot, don’t rub! A rough towel can cause an amazing amount of damage on wet hair.

The brush-off

Don’t fall for that old myth that you should brush your hair 100 strokes every night. While brushing does temporarily help by distributing natural oils, in the long run it strips off layers of cuticle and weakens hair.