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Ferguson risked his own reputation over Cantona, but also acceded to him. This is captured in one memorable Steve Bruce anecdote. The squad were invited to Manchester Town Hall for a civic reception, and required to wear club suits. Cantona turned up wearing flip-flops, ripped jeans and a long, multi-coloured coat. As captain, Bruce was instructed to tell the manager that several players weren’t happy with Cantona’s appearance, believing it to be disrespectful.
‘Fergie’s on the red wine,’ Bruce recalls. ‘He puts down his glass, looks over at Eric. “Tell them from me, Steve,” he says, “that if they can play like him next year, they can all come as fucking Joseph too.”’
So when Cantona did step out of line so spectacularly in January 1995, Ferguson inevitably felt let down and wrestled with his own moral compass as well as what was best for Manchester United. In sticking by his man, Ferguson doubled down his trust in an enigma when others in his position would have taken an alternative – and easier – route. It proved to be a masterstroke.