Читать книгу Finding the Missed Path. The Art of Restarting Horses онлайн

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Pretty much from the start I’ve found that one of the most interesting parts of the process of book writing is coming up with the book’s title. One would think it would be relatively easy to come up with a title for a book, and sometimes it is, but sometimes it can also be a real struggle. I’ll give you an example: With my very first book Considering the Horse: Tales of Problems Solved and Lessons Learned, the title actually came pretty easily. In fact, I actually had the title before I had the outline for the book.

However, the title I had come up with was Considering the Horse, no subtitle. The publisher insisted we add the subtitle because they felt without the subtitle, nobody would know what was in the book and so it wouldn’t sell. I didn’t really agree. I felt that, as someone interested in horses, just the words Considering the Horse would be enough to pique my interest and pick it up, but then, I’m just a horse guy and not someone who publishes books for a living. They also weren’t happy with the word Considering. They didn’t like the “ing” at the end. They felt the word Consider was more decisive than the word Considering and so wanted the title to be Consider the Horse.