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CHAPTER 4

OWNERSHIP

When we think of ownership, we tend to visualize ownership of material things. I own this house. I own this car. That’s my pen. I have title to it, and it has some value to me. You can own a business. A sport’s team. A patent. Art. You traded time for money or money for time to earn this item, so it has value to you. You care about the object and how it’s maintained or represented to others. There is worth. The greater the value we perceive it to have, the greater thought, care, and concern we generally give to it. So why say “ownership”? What does that have to do with the philosophy of the GET MOR3EE formula?

Well, in general, throughout society, people take better care of things that they own—things that they have a physical title to. They put in more effort. They invest more time and money if they have ownership and ownership of all or some of the return on investment. They put in more mind power. They think about it more, and they tend to look to add value to others in the community around them and the object they own. They hope that in doing so others will become just as or more invested, and the value of what they own will increase, or there will be other returns or benefits resulting from their ownership and investment.