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Grappling with a neoliberal era necessarily means confronting what matters. Late capitalism relentlessly reduces everything to commodity. Everyone is market fodder and everywhere is a potential profit center: nothing really matters so much that it cannot be bought and sold. Resisting neoliberalism requires us to imagine, carve out, and create non-market spaces where social and cultural relationships are animated by incommensurability. I submit that sports can be joyful, powerful, and sweet, but a whole lot more than that too.

ssss1 Noam continued: “I suppose that’s also one of the basic functions it [sports] serves in the society in general it occupies the population, and keeps them from trying to get involved with things that really matter.” He said a lot more about sports here: http://terasima.gooside.com/article1sports2spectator.html

ssss1 For a good discussion here, please see: Richard Schechner, Performance Theory, New York : Routledge, 1988.

ssss1 Yup, these are real prices.

ssss1 A quote from Antonio Gramsci.