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During the three score years of involvement in shooting sports by the author, there has been a drastic change in firearms and the presentation of information about them. If you pick up a copy of almost any magazine devoted to guns and shooting, you will see photos of firearms that have laser sights, flashlights attached (hunting at night is illegal under almost all conditions), and a red glow at the muzzle with streaks emanating from it. Often the holder of the firearm is dressed in black and wearing a mask. Such presentation of a firearm may have a place in military and law enforcement settings. However, if a nonshooter passing the magazine rack on his way to find a copy of Financial Insight or Daydreamer’s Quarterly sees several magazines with these sinister looking firearms on the cover, he or she has a mental image generated which is likely transferred to all shooting sports. Never mind that the first Gold Medal given in the 2000 Olympics was won by Nancy Johnson in women’s airgun competition. As this is being written, the so-called Assault Rifle Ban that was introduced in 1994 has just expired. That Act was placed in force in no small measure because of the image of certain firearms. Never mind that the vast majority of such firearms were never used in criminal acts. Note that the news report described above used the word “weapon” as a descriptor for air rifles, paintball pistols, and BB guns. The first step in getting people on your side of an issue is to generate an image. In this case, the image of a “weapon” is being transferred to even BB guns and the paintball pistols used in a type of game or sport but not as weapons.

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