The emergence of solutions and tools with AI (Artificial Intelligence) technology means solutions, tools, and software that have integrated resources that automate the process of making algorithmic decisions. The technology to be used can be anything from independent databases employing Machine Learning to pre-built models that can be employed to a diversity of data sets to solve paradigms related to image recognition and text analysis. Applied in the industry, it can help a business achieve a faster time to evaluate, reduce costs, increase productivity, and improve the relationship with stakeholders and customers [15, 16].

Machine Learning is only part of AI, that is, it is an AI application in which it accesses a large volume of data and learns from it automatically, without human intervention. This is what happens in the case of recommendations on video streaming platforms and facial recognition in photos on social media pages. AI is a broader concept that, in addition to Machine Learning, includes technologies such as natural language processing, neural networks, inference algorithms, and deep learning, in order to achieve reasoning and performance similar to that of human beings [15, 16].