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If you're a university like Brown, you are in a very complicated situation. You are a prestigious Ivy League school so life should be easy—but it's not. Brown wants to reject all unqualified students who are not sufficiently talented in the eyes of their admissions office to attend the school. At the same time, they need to admit students who are good enough to go to their school. The problem is, many of these qualified students have options. Almost all of these students would rather go to Harvard, Yale, Princeton, Stanford, MIT, or Columbia over Brown. This means that when Brown admits a student, they can't actually be sure that student is going to turn up come the fall.

Every time they admit a student who turns them down it is reflected in their ranking because this rejection diminishes their yield rate. As a result, Brown doesn't actually want to admit all qualified applicants who are strong enough to get in. Rather, they want to admit students who are qualified enough to get in but also who are willing to commit to their school.

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