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And if you think I had to look that up, then maybe I did, just to check, but it saved you doing it, didn’t it?

Another, more accurate name for a Jerusalem artichoke is a sunroot, and this is where this whole baffling section might start to make a bit more sense. My wife, Katarina, has started a company with her father called Sunroot. It’s a range of gluten-free, zero-fat foods all based around a core foodstuff made from Jerusalem artichokes. The plant is grown and harvested widely in Slovakia, so it’s an effective enterprise to boost the local economy, make something genuinely useful, and give Katarina an outlet for her creative and business-minded brain. They do all sorts of stuff: hot chocolate powder, blueberry jam, yogurt-coated snacks, white-chocolate-coated fruit drops . . . But the most useful thing is a flour that you can use for all your usual baking. Sunroot also has the benefit of being naturally sweet, so it doesn’t need sugar added to it in a lot of recipes. Cakes without getting fat. Yes!

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