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FIGURE 7. “Charlie don’t surf!” While that may or may not have been true—the U.S. military in fact reported that Vietnamese revolutionaries were using wooden surfboards to surreptitiously move along the Vietnamese coast—there can be no doubt that Apocalypse Now (1979) perhaps immortally associated surfing with the Vietnam War. It was addressed even more extensively in Apocalypse Now Redux (2001), Francis Ford Coppola’s extended version of the 1979 original. In this scene, Captain Benjamin Willard (Martin Sheen) steals an arriving surfboard from a helicopter crew while hustling surfing legend Lance Johnson (Sam Bottoms) away from the napalm-loving officer Lt. Col. Bill Kilgore (Robert Duvall). Credit: Apocalypse Now Redux © Zoetrope Corporation.

That road broadened with every passing year. As late as the early 1960s, Hawai‘i had been the ultimate object of surfing desire. Then came The Endless Summer and its vision of cultural encounter. Mexico began to beckon, as did Peru and South Africa. Countries that had not previously graced tourist itineraries suddenly found themselves flooded with board-toting visitors. Surfers are “always the first to sniff out an untrammeled destination,” wrote the New York Times.71 If there was a coast, surfers came. They blazed trails around the world, vastly expanding or even opening the tourism profiles of nations from Morocco to Mauritius. As “countercultural rebels” (more on this in chapter 5), they were what Joseph Heath and Andrew Potter called “the ‘shock troops’ of mass tourism.”72 Yet no area of the world attracted more attention in the 1970s than Southeast Asia, with its warm water, cheap accommodations, and jungle-fringed beaches.

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