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There is, however, a political dimension to the project. Tirol Werbung is funded by regional government and by payments from all of the local government areas (gemeinde) in the region. As a result, there was pressure to ensure the route visited as many gemeinde as possible. This has had two effects. Firstly, the route makes occasional deviations to visit villages off the direct route (Steinberg am Rofan in Stages 6/7 is the most obvious example). Secondly, the project was extended by the addition of 88 regional paths that form a series of legs running off the original route, thus taking the Adlerweg name into many other parts of Tyrol.

As a result, a degree of confusion has crept in. Mapmakers have been encouraged to add ‘Adlerweg’ or the eagle motif to their maps of the region. This has been done without discriminating between main route, easier variants, alpine high route and regional extensions, with ‘Adlerweg’ now popping up all over the map, making it difficult to identify the correct route. Furthermore, there are path junctions where both forks are signposted as Adlerweg!

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