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After graduation Alva enrolled at Cornell University, where he studied engineering. He drew up a series of designs for ornamental lights to be installed in front of all the Bradley properties. Morris Bradley politely reviewed the plans but thought them too flamboyant for the Bradley reputation. Alva still had a few things to learn.

While Morris presided over the family holdings, the younger Bradley spent his time learning all aspects of the family business. In his spare time he played golf and tennis and sailed the family yacht. For years, Alva kept a season pass and a private box at League Park. He usually gave the seats away to friends and his employees. One afternoon he decided to watch the Indians take on the Yankees. He entered the park and realized he had forgotten his box seat ticket. He checked his wallet and to his relief there was his season pass. He walked to the pass gate and showed his card, but the man at the gate had never seen Alva before and believed him to be an imposter. There was a stalemate at the turnstile. Bradley looked around and spotted another ticket taker whom he knew personally. The man came over and verified that there was no fraud, and Alva was allowed in to see the game. Later he would tell Baseball Magazine, “Guess I will have to keep the pass gate man on the roster. If he will try to keep out the president of the club I guess he may be depended upon to keep out those who really have no right to pass.”

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