Читать книгу No Money, No Beer, No Pennants. The Cleveland Indians and Baseball in the Great Depression онлайн

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Alva Bradley took out a newspaper ad urging Clevelanders to support their team. The three-quarter-page ad spoke of all the changes his regime had made: “In all probability Never In The History Of Baseball has the personnel of a team been so changed from one year to another as the Cleveland Club of 1929. A dozen old faces eliminated and a dozen new ones added. Come out and help us put it out!” Bradley had really done his part. Now the focus shifted to Roger Peckinpaugh and how he would guide his team.

WTAM Radio reached a deal with the Indians to broadcast all the weekday games, beginning with the opener. Tom Manning was back in the booth to do all the play-by-play. The station had found a sponsor for the entire season, the automobile dealership Reeke-Nash Motors. The advertising element was fast becoming a staple of radio broadcasts. Soon, Manning would have his hands full trying to squeeze in the numerous commercials.

Radio listeners in Cleveland also had the choice of tuning in WHK, which was carrying Columbia Broadcasting’s national feed of the Yankees–Red Sox opener. As an added bonus there would be a cut-in to the Washington-Philadelphia game in the nation’s capital. Fans could hear the description of President Herbert Hoover throwing out the first pitch. Avid fans were taking the initial steps toward the concept of channel surfing.