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A bold claim considering the competition.

As the first week of January 1923 came to a close, a set of ten rules was released to the public. Two of the ten pertained to Dempsey, who was obligated to wrap his hands in soft bandages, wear five-ounce gloves, and refrain from hitting Lewis when he was down.

The rest restricted the wrestler: a common theme as these matches were discussed.

Among the notable instructions, Lewis could not hit with a bare hand or fist, and strangleholds were barred, as were butting and heeling. To win, Lewis had to pin Dempsey for three seconds. If Lewis spent more than ten seconds at a time on the canvas while Dempsey stood, the wrestler would be disqualified.

While talk captured imaginations across America, the spilled newspaper ink failed to manifest into a real contest. Reports of a signed match were labeled “bunk” by the pugilist. Instead Dempsey turned a desire among fans to see the best from boxing meet the best from wrestling into leverage, agreeing to fight for promoter Tex Rickard on the Fourth of July, 1923. But not against a wrestler. The promoters—oilmen from Montana who originally offered Dempsey $200,000 to fight an unknown opponent and put an unknown boomtown on the map—caved and upped their guarantee to $300,000, the same amount of oil money Dempsey ignored to face Lewis in Wichita.

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