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The previous innovator in this respect was Australian Craig Johnston, who played for Liverpool in the 1980s and was one of football’s most intelligent, innovative characters, designing the Adidas Predator boot after his retirement. He was inspired by a book called Eat to Win by Robert Haas, and eschewed Liverpool’s steaks in favour of rice, soy bacon and egg, initially prompting mockery from teammates. But when they noticed his tremendous stamina, they gradually switched to his diet. Intriguingly, Adams says he and a couple of Arsenal teammates read the book in 1987, nearly a decade before Wenger’s arrival, but if it provoked them to eat some healthy food they were clearly cancelling out any benefits by also consuming pizzas and Chinese takeaways.

It wasn’t all about food, however. Wenger also encouraged his players to take supplements, an unorthodox concept at this stage. Vitamin tablets were placed on tables ahead of training, and many players started taking Creatine to build muscle and improve stamina. Again, everything was explained by experts, and while an improved diet was mandatory, the supplements were optional. Bergkamp was sceptical and didn’t take anything, while goalkeeper David Seaman started off without them, then noticed how his teammates were improving physically, so changed his mind. Ray Parlour admitted he simply took whatever was given to him without a second thought. Arsenal’s physical improvement was obvious, and on international duty, England teammates asked the Gunners contingent what they’d been taking, and quickly copied, which annoyed Wenger, who was understandably determined to maintain Arsenal’s competitive advantage. Unintentionally, the Frenchman was revolutionising the whole of the Premier League, not simply his own club.

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