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SARAH BELLUM
Sarah works behind the scenes researching questions, reviewing the latest beauty technology and acting as the Beauty Brains’ guinea pig.
WHAT’S THE PURPOSE OF THE BEAUTY BRAINS?
There are literally thousands of cosmetic products and companies constantly bombarding you with confusing, and sometimes false, claims. The Beauty Brains was started in 2006 to help women understand the real science behind the beauty products they use every day. We have taken questions from people around the world about all beauty topics, including hair care, skin care, makeup and even cosmetic surgery.
We’re here to help you cut through the confusing, misleading and sometimes false information with which the beauty companies bombard you. Our goal is to explain cosmetic science to you in a way that’s entertaining and easy to understand. We believe the more information you have, the better you’ll be able to find products that you like at a price you can afford. So you can listen to the advertising, or advice from a friend, or what your stylist tells you. But if you really want to understand cosmetic products in an unbiased, scientific way, you need the Beauty Brains.