Читать книгу Can You Get Hooked On Lip Balm? онлайн

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All shampoo can be categorized by their basic function. So why are there what seem like thousands of products on the market, you ask? Because companies that sell shampoo need new ways to talk about their products to keep them sounding new and exciting. There’s nothing wrong with companies being creative about their names and claims as long as they are honestly depicting what their products can do. But you can be a smarter consumer if you can see beyond the marketing hype and understand the functionality of these four basic shampoo types.

Deep cleansing shampoos

Conditioning shampoos

Baby shampoos

Antidandruff shampoos

We hope this helps you better understand the marketing hype surrounding shampoo names. We’re not saying that all shampoos are the same, or even that all shampoos in a given category type are the same. There are real performance differences so it’s important for you to shop around and find a product that performs the way you like at a price that you can afford. Just don’t get too hung up on the names the companies use to describe their products. That’s the marketing part of the industry, not the science part.