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Is that a good value? Well, that’s another question. Any other coconut oil-based product should do about the same job and should be much cheaper. We don’t recommend any specific brands, but look for products that feature coconut oil as the first ingredient.
Is there anything to Ojon’s rain-forest hype? Well, its rain-forest story seems well-intentioned, but this ingredient isn’t proven to work any better or any differently than non-rain-forest ingredients. Coconut trees only grow in tropical climates, but there’s nothing special about trees from the rain forest. So if you like Ojon’s products and you want to support their cause and you can afford the $55 for this product, then by all means buy it. But don’t buy the product just because the company tells you its rain-forest extract is better.
THE BOTTOM LINE
Based on recent scientific research, the palm oil used by Ojon should penetrate the hair. Therefore, it could protect your hair from overwashing. However, at $55, it’s a bit pricey, so shop around for other coconut oil products because you may be able to get the same effect for less money.