Читать книгу Starting and Running Your Own Martial Arts School онлайн

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How about a name like “Dave Smith’s Taekwondo Academy”? A business name that incorporates your own name can be legally protected. You should, however, think of the wider consequences of using your own name. If your school doesn’t succeed, will you want your name associated with a failed business? If it does succeed, but you want to open another business of a very different kind, could there be image problems if the one business is associated with the other? What if the business is successful beyond your wildest dream? If someone comes to you to buy the business, including the name, would you sell? Would you want someone else controlling a school bearing your name? Using your own name as a part of your business name has its disadvantages. If, however, your name is highly recognizable or a central part of your school’s image, using it can be a savvy marketing decision. If using your own name as a part of your business’s name will draw in business from your target market, you may decide the advantages outweigh the disadvantages.