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CHAPTER THREE:

L AY THE BUSINESS GROUNDWORK

Assemble Your Team of Advisors

Running a small business means doing a variety of jobs. The life of your business requires you to make professional decisions about everything from finance to dealing with the government, from insurance coverage to advertising. How do you do it all well? You get help.

You need to have a relationship with an accountant, an attorney, and a banker, before you need them. These business professionals have specialties. You will want yours to be familiar with the needs of a small service business.

Don’t be afraid to interview several accountants, attorneys, and bankers before choosing one. Make sure your advisors have experience with the kinds of things you need them to do. Make sure, also, that they have the same philosophy of business you do. For example, if you want to pursue every possible income tax deduction, you don’t want an extremely conservative accountant. If you are running a small business, you don’t want an attorney who works only for multinational conglomerates and considers your small businesses a waste of time. Find advisors who share your values and understand your business priorities. Look at who they have as clients. Does your business fit in with their client list? Then, listen to them when they answer your questions. Do they talk with you in terms you can understand?