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4) It’s Not Always What You Say, but More Importantly, How You Say It!

Quite often, the delivery of the message is more important than its content. When we are involved in discussions with people, our intent is usually to get the other party to see our viewpoint.

They may feel defensive, or intimidated by our perspective. We may experience feelings of frustration, anger, or impatience, which can cause us to lose sight of our objective. If we do this, our delivery of the message can create a breakdown in the lines of communication. This in turn, makes our objective much more difficult, if not impossible. Remember, that our objective is to win the battle without a fight.

If the delivery of the message is done without the presence of ego, and is done in a manner that allows the other party to see that both sides share common values and interests, communication and resolve of the conflict will take place much quicker. This allows for the feeling of connection with people. Most people will be much more inclined to listen to someone, who they feel understands their interests and concerns.