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Their slogan adorned the walls inside the famed institution, reading “Commit... No Excuses.” It was a simple slogan, but direct and to the point. It came to fruition when both Matt and Scott were training a group while chatting about part-time clients and athletes who had been asking them to train. They kept saying that they would come in but never did, just bullshitting and talking a good game. Matt recollected, “We were both fed up with it, and Scott said, ‘Matt, I want to paint “Commit... No Excuses!” on the wall because I’m tired of these pussies telling us what they were gonna do. Either you commit to it or don’t. The other slogan that we’ve been thinking of and that we like to use a lot is, ‘Don’t fucking tell me what you’re gonna do.... Show me.’ Scott was always the more diplomatic one. But that slogan is the epitome of how Scott and I have looked at training and how to approach all aspects of life. You can talk a big fucking game, but talk is cheap. Run your mouth somewhere else. We don’t care about shit that you may or may not wanna do.”

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