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A Prudential Model of Decision-Making

In order to begin answering this question we must start by examining the way most of us make decisions. Everyone initiates the decision-making process with an established worldview. A worldview is a current personal consciousness that consists in one’s understanding of the facts and about the values in the world. It is the most primitive term to describe our factual and normative conceptions. This worldview may be one that we have chosen or it may be one that we passively accepted as we grew up in a particular culture. Sometimes, this worldview is wildly inconsistent. Sometimes, this worldview has gaping holes so that no answer can be generated. Sometimes, it is geared only to perceived self-interest. And sometimes, it is fanciful and can never be put into practice. Failures in one’s personal worldview model will lead to failures in decision-making.

One common worldview model in the Western world is that of celebrity fantasy. Under this worldview, being a celebrity is everything. Andy Warhol famously claimed that what Americans sought after most was “fifteen minutes of fame.”1 Under this worldview model we should strive to become a celebrity if only for a fleeting moment. What does it mean to be a celebrity? It is someone who is seen and recognized by a large number of people. Notice that this definition does not stipulate that once recognized the object is given positive assent. That would be to take an additional step. To be seen and recognized is enough. One can be a sinner or a saint—all the same. To be recognized is to be recognized. If this is the end, then it is probably easier to take the sinner route. In this way, the passion for celebrity is at heart contrary to ethics.

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