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“I don’t really think I’m gorgeous,” the wrestler, a natural brunette, was known to say. “But what’s my opinion against millions?” Once he stepped between the ropes and prepared to put on a show, he delighted in slowly folding his robes, reportedly valued at as much as $2,000 apiece. The slower the fold, he discovered, the more the crowd despised him. Against Blassie, George wore a form-fitting red velvet one. He was absurd, but that was the point. More than a third of his fans were women, and on plenty of occasions George dealt with the threat of having a purse hurled at him. Men were known to stick lit cigars into his calves. They hated him but they watched, especially in Los Angeles, where the Olympic Auditorium was home for “G.G.”

“When he got to the ring, everyone booed,” Muhammad Ali would later tell Dundee, according to John Capouya in his book Gorgeous George: The Outrageous Bad-Boy Wrestler Who Created American Pop Culture. “I looked around and I saw everybody was mad. I was mad! I saw 15,000 people coming to see this man get beat, and his talking did it. And I said, ‘This is a gooood idea.’”

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