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More important than NWA ties was the timing of his venture. As it had for wrestling and “Gorgeous” George in the States, television became an enormous driver for Rikidōzan and pro wrestling in Japan. Within a month of the JWA starting operations on July 30, 1953, commercial broadcast networks began distributing programming to Japanese households, which, no different than postwar Americans, purchased televisions in increasing numbers.

Rikidōzan’s first puroresu event hit airwaves on two networks, NHG and NTV, live from Tokyo, on February 19, 1954. Joining forces with Masahiko Kimura—a pioneering judo and mixed-style fighter three years removed from breaking Hélio Gracie’s left arm with a joint lock that was later named in his honor in front of 20,000 Brazilians—the pair competed in a tag-team match against the big-and-tall Sharpe brothers of Canada (to the Japanese, Ben and Mike Sharpe passed just fine for Americans). Three days of pro wrestling, all live on television, served as quite an introduction for Rikidōzan, the “ethnic hero” of Japan, whose ring formula evoked memories of the Second World War. With a twist.