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Remember the golfer facing the final hole in ssss1? He experiences fear not because of a physical threat, but because of the potential judgment of the crowd. He’s undoubtedly faced other situations involving judgment throughout his life. Some of those experiences will have been associated with strong emotions like anger, guilt and grief.

The golfer won’t, and can’t, recall all those situations right now, but he still gets an instant negative emotional hit. The golfer has an unconscious emotional blueprint, which has gradually formed throughout his life, and is now triggered during any situations involving judgment.

In RED–BLUE mind-model terms, uncomfortable feelings like fear occur when our RED mind dominates our BLUE mind. Our ability to face and handle these uncomfortable states provides the template for our performance under pressure.

Although you may not have thought about it this way before, your performances started at birth. When you did something – anything – you performed, and that elicited a reaction, good or bad, from your parents or caregivers. This happened with your first milestones. Then at school. It happened with your friends. At work. On the stage or on the sports field.

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