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THE PROBLEM OF SHAM AMATEURISM

In America, the United States Olympic Committee and/or other sports national governing bodies (NGBs) could actually act as the broker for the athlete, and bargain for an educational opportunity outside of directly competing for the school. The US government could also adopt ideas used in Europe and provide educational credits or grants to assist athletes of national and international caliber to maximize their opportunities in both athletics and education. Let’s not forget capitalism, either. If individuals and/or corporations want to sponsor athletes either solely or in conjunction with the government to further their athletic development and educational opportunities, then that should be encouraged and formalized. Considering that the USOC is the only privately funded Olympic committee in the world, it is not a huge leap to believe that the private sector could be involved on behalf of elite American athletes in a more flexible model such as this. It’s conceivable that private individuals and companies could directly assist athletes and help finance their educational goals. Currently, arrangements like this would run afoul of archaic NCAA rules prohibiting direct assistance as not aligned with the tenets of amateur athletics. Even though individuals can donate to university foundations for athletic scholarships, at this point in time any direct payment to an athlete would be a violation and cause the institution to be sanctioned.7 But this raises the whole issue of amateurism in American sports, an issue that we need to revisit in this society.

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