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Note that the problem here is with definitions of amateurism in intercollegiate sports specifically. The US Olympic model at least allows athletes, even college athletes, to earn outside income through endorsements, sponsorships, and employment, often actually brokered by the USOC and/or a particular sport’s NGB. While not receiving a straight salary, Olympic athletes can provide themselves a good living, depending on their marketability, along with receiving funds or in-kind support for training. Under USOC rules, Bloom was allowed to earn outside monies as a professional skier.

As a football player, Bloom did everything he was supposed to as an amateur athlete. He did not receive any impermissible income based on his marketing utility as a college football player. In fact, even under then-existing NCAA rules he would be allowed to receive income as a professional skier—that is, as a professional in a sport other than football—without sacrificing his amateur status. Many athletes have done exactly this over the years, including such luminaries as John Elway, who was paid six figures by the New York Yankees organization as a Minor League Baseball player while he was quarterback at Stanford during the early 1980s. Other prominent college stars who were also simultaneously amateur and professional athletes include Kirk Gibson at Michigan State University (football in college and Minor League Baseball), Trajan Langdon at Duke University (basketball in college and Minor League Baseball), Danny Ainge at Brigham Young University (basketball in college and Major League Baseball with the Toronto Blue Jays), and Tim Dwight at the University of Iowa (indoor track in college and NFL football), to name just a few.

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