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Bloom, however, in a shocking departure from NCAA precedent, was ruled to be receiving impermissible benefits via endorsement income as Jeremy Bloom the college football player—even though those endorsements were contracted with Jeremy Bloom the professional skier. Bloom fought the NCAA in the courts, but to no avail, due to the potential for further sanctions against the University of Colorado. In the end, he was forced to abandon his final year of college football so he could continue to earn compensation as a skier.8
It’s particularly troubling to me that, even as Bloom was pursuing his legal case against the NCAA, it was revealed during a congressional hearing that Tim Dwight had received endorsement income as a member of the NFL’s Atlanta Falcons, but was able to continue at Iowa as an amateur athlete in indoor track and field without penalty. In a 2004 hearing before the House Judiciary Committee’s Subcommittee on the Constitution (in which Bloom and I both testified), an NCAA representative, Jennifer Strawley, pressed by Indiana congressman John Hostettler to explain the “substantive differences” between the situations and NCAA treatment of Bloom and Dwight, stated that Dwight had asked for forgiveness after the fact, whereas Bloom had asked for permission prior to competing as a skier.9 There are many cases of inconsistency and unfairness in critical NCAA decisions, and people like Bloom have suffered for it.