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CAMERAS: WHAT NEXT?

Well, here’s the thing. All of these innovations have been rolled out by manufacturers with a relatively small share of the SLR market. Sony may have come from nowhere to third place in this market in a few short years, but the two big beasts – especially in the professional sector – are still Canon and Nikon. And so far, both of the giants have remained resolutely committed to the conventional SLR format. However, it would be extremely surprising if their R&D departments weren’t working on new technologies.

Camera Setup

Image quality and size

‘Image quality’ principally refers to the RAW/JPEG choice, which we’ve already looked at in some detail. As we’ve seen, this is a pretty basic decision.

If you shoot JPEG there are usually a couple of extra options: these may be buried in menus but should not be overlooked. Quality settings such as Fine, Normal or Basic refer to the degree of compression applied to the images. More compression means you can cram more images onto a memory card but it does degrade the image – and memory cards are cheap these days. If there’s even a slim chance of wanting to make a large print or publish the image then use Fine, or whatever your camera maker calls the best setting. At the other settings some data is thrown away and there’s no way to get it back, whereas a Fine image can always be compressed later if you want to email it to someone.