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When it comes to image, there are no right or wrong answers. You are free to choose the image you wish. But the image you choose will have consequences. It will affect the kind and number of students you bring in. It will also affect your financial success. That being said, your school is your school. You choose your image, and you reap from the results of your choice, both positive and negative.

Your Own Personal Image

The next question, once you’ve pinpointed your business’s image, is “What is your professional image?” How do you want to come across to current and potential students? Are you a mentor, a professor, a kindergarten teacher, a drill sergeant, or something else? What is your outlook on life, your views about education, your opinion about the role of the martial arts in society? How do you dress? How do you carry yourself? Are you a full-time, professional teacher? Do you do some other work by day and teach martial arts instruction in the evening? Is your art a way of life you share with a handful of students? If a reporter were to do a feature article about you, what would you like to read in it?