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How Do You Use This Book?

Starting and Running Your Own Martial Arts School is a practical guide. Pull ideas and information from it. Use it to help you focus your dreams. Use it to spark new ideas and breathe new life into your existing school. Most of all, use it to spur action.

Before you start reading, get a three-ring notebook and a package of paper. Every time you get an idea for building or improving your school, write it down on a page entitled “Ideas.”

You don’t need to read this book from cover to cover. Read the first chapter to help you nail down your marketing identity. Then, dip in any place you need information or ideas.

As you work through the book, dream a little. Decide where you would like to be in a month, a year, five years. Then turn each dream and idea into a goal. Write your goals down. Compile a list of short-term goals, another of one-year goals, and still another of five-year goals.

Then determine what you need to do to make your goals a reality. Label another page “To Do List.” Go through your goals and break them down into specific tasks. Decide when you want to do these tasks. Give yourself deadlines. Put each task into your calendar. Then get to work. Start building your future today.

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