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Running a martial arts school requires more than just teaching skills. To run a successful school, you must learn to think like a small business owner. Assemble a team of advisors. Then start working on your business plan. Doing so will greatly increase your chances for success.

CHAPTER FOUR:

FIND A LOCATION THAT WILL WORK FOR YOU

Choosing a location is one of the most crucial decisions you will make. The location, the layout, and the appearance of your school can bring in—or chase off—customers. Given that your rent will be one of your largest fixed expenses, doesn’t it make sense to find a space that will work for you not against you?

Find a Space That Will Work for You

Choose a Good Location

Where you locate your school depends in large part on your marketing identity, especially on your image and target market. If you’ve chosen an upscale image—providing the best instruction for those who are willing to pay for it—you need to start your business in a neighborhood where the prospective students are wealthy enough to pay your tuition and fees. If your image is a place for singles to meet, it doesn’t make sense to put your school in a neighborhood with mostly young married people. Is your target market children? Put your school in a family neighborhood near schools or playgrounds.