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If interviewing current martial arts students isn’t an option for you, talk to people in the neighborhood you are considering for your school. Ask them how long it takes them to travel to their grocery store, health club, bank, any place they go two or three times each week. If you are in a rural area where people commonly drive thirty minutes to a grocery store, your trading zone will be larger than if you are in an urban area where people walk to services. Get a feel for the travel habits of people in your neighborhood.

A third method for estimating the size of your trading zone is to begin with the estimate that your students will travel no more than seven to ten minutes by car from their home to your school. That is a ballpark estimate for a typical suburban American school. Ask yourself if your students would have good reason to travel farther. For example, is the nearest martial arts school more than fourteen minutes away from you? Do people travel more than seven minutes several times a week to get to the other stores in your complex? Do you live in an area where people expect to spend a half hour in their car to get anywhere?