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The hour record that Boardman set out to break was held by the Italian road racing star of the 1980s, Francesco Moser. But by the time he came to tackle it, it no longer belonged to Moser. A week before Boardman’s attempt it was beaten by his domestic rival, the Scotsman Graeme Obree, on a track in Norway. ‘I’m disappointed not to be breaking Moser’s record,’ said Boardman at the time. He feared that Obree’s astonishing feat might remove some of the gloss from the record. He needn’t have worried. If anything, it raised interest. It meant Boardman had much to gain, but perhaps even more to lose.
He beat Obree’s mark, and with that, as Ed Pickering notes in his book, The Race Against Time, ‘The first part of Boardman’s PR ambush on the Tour was complete.’ The Tour reciprocated, staging their own ‘ambush’ as they invited Boardman to the podium in Bordeaux at the end of the next day’s stage, to share the platform with the man in the yellow jersey, Miguel Indurain, on his way to his third successive overall victory.