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Look at several possible spaces. Even if you believe you’ve found the perfect space the first time you look at one, look at others. Contrasting several spaces will help you see what your first choice does and doesn’t have. It will also give you information you can use later in bargaining with your landlord.

Choose the Best Space

Once you’ve found a space you think might work for you, draw up a description of your business to give to the landlord or property manager. Include your marketing identity and the reasons your school will benefit their center. Also include reasons why your business is a stable one: cite contracts, long-term training schedules, other factors that increase student loyalty. Describe your target market, how they come to your school several times each week, how they get out of their car and walk past the other shops in the complex to get to your school. Talk about how students’ parents can be good customers for the center, how they bring their children to class and then often go to do errands or shop nearby. Describe how your cost per student decreases as your student population increases. In other words, make your landlord want you to move in. Doing so will put you in a better bargaining position when it’s time to negotiate the lease.