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Then make sure the space is one that will draw people in. The key to drawing people is visibility, and the key to visibility is walk-by traffic. Do people walk past the windows? Driving by doesn’t count. People need to be moving past your school slowly enough to look in the windows, register what you are doing inside. Look at the other stores in the complex or the neighborhood. Ideally you want to be between locations people visit frequently—grocery stores, video stores, fast food restaurants. Granted, you will pay extra for a place with good walk-by traffic. But good walk-by traffic will bring people into your school. It may pay for itself and then some.

Look, too, at the size of the windows on the front of the space. A school with a closed-in atmosphere is forbidding. No sign or fancy window treatment will draw people in quite so effectively as the sight of people having a good time in an open, bright, clean facility. The front of your building, what people can see through the windows, should be able to reflect your image.