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Once you and your real estate agent find a possible location, decide if it suits your purposes. Be sure your prospective landlord knows up front what you have in mind for the space. Then before making a commitment, be sure to check out zoning and legal requirements. Some cities have very specific zoning regulation limiting where retail and service businesses can be located. If you are looking at space in a shopping center, make sure your school will fit in with the overall image of the center. If your image is family oriented, you don’t want to be fifty feet from a biker bar or adult video store. If, however, yours is a kick-butt, kill-or-be-killed image, that location may work just fine for you. Consider how much walk-by traffic the center is likely to generate. Consider how many of the center’s customers will be in your target market. Consider how many of the store owners and employees will be in your target market.

Look, too, at access to the property. Can vehicles and pedestrians get to you easily? How is the traffic? Will your students be able to find parking during the hours you plan to be open? If people in your area use mass transit, how close are you to the train or bus stop? Is the walk to your school safe?